Florida Blue
Brand
We've revamped our brand to highlight our commitment to health insurance and community well-being. "Let's Keep Solving" is our promise to members and our community.
Our updated brand identity has helped us stand out, creating informative and accessible materials—from websites to out-of-home advertising and everything in between.
Florida Blue
Commercial
On the Commercial side of the business, during Open Enrollment, our "Let's Keep Solving" approach had to sharpen its focus to solidify ourselves as our members health solutions partner.
We created targeted materials reminding Florida members to review their insurance needs, while maintaining our brand voice and commitment to providing health solutions.
